How to Perfect your Landing Page Design

Photo by Igor Miske on Unsplash

What is a Landing Page and a Good Landing Page Design?

If you don’t have landing pages, you are missing a crucial piece of your marketing plan and online strategy. Having a variety of landing pages directing to your site helps convert customers and also gives you valuable data on your marketing campaigns.

What is a Landing Page?

Defining a landing page is pretty simple. When you click on a website link or ad, it is literally the first thing that your browser lands on. From a marketing perspective, your landing page differs from your home page. This is specifically the type of landing page or ‘LP’ we are going to focus on today. 

Landing pages serve one purpose: to convert. LPs are a simplified version of your web page that focuses on conversion. Every piece of your landing page is laser-focused on this goal and guides the user to this call to action. This could be getting a sale, signing up for your email list, or offering some sort of free content. Landing pages have a higher conversion rate because they are simple and easy to understand, rather than a home page which has many options for a wider audience.

How do I Design my Landing Page?

Every landing page looks a bit different, but they mainly share the same elements. We love this infographic by Disruptive Advertising because it paints a really nice picture of how to set up the ideal landing page.

Landing Page Design Infographic by Disruptive Advertising
Landing Page Design Infographic from Disruptive Advertising

It’s very important to not overwhelm your landing page design with too many elements on the page. Choose one conversion you are aiming for and focus on getting that one thing done.

If you clutter the page with too much information or more than one call to action, it can get confusing for the visitor and they probably won’t convert. Guide them to your CTA with text that draws them in and makes them interested, and use pictures that are pleasing to the eye and related to your site. Focus on engaging them and guiding them down the path with great content. After they are engaged on the page, hit them with a strong call to action to finish it and get your product in their hands.

Why do I Need LPs?

Landing pages are really important to have for a few reasons. If you have an ad that drives people to your website homepage, they probably will be overwhelmed with options and not explore your site or revisit. LPs guide and educate your visitor so they are more likely to turn into a customer. 

Landing pages are also crucial to your marketing campaigns. When you pair a landing page with an ad, you can customize the page to the people you are targeting to increase your conversion rate. This also allows you to track each ad campaign so you can look at analytics to focus your efforts and perfect your marketing strategy. 

How Many Landing Pages Should I Have?

Studies show that websites with more landing pages have a much higher conversion rate. According to business2community.com, businesses that have 40 or more LP’s can see 500% more conversions than businesses with 10 landing pages. The number really varies from business to business, but increasing the amount and variety of landing pages you have will most likely help you gain customers if you have a solid strategy for each one. You should have a different landing page for every marketing campaign you have and tailor each landing page for your target market and ad strategy.

Increasing your amount of landing pages could also help with your SEO strategy. The more quality content you create, the better your site will rank and the better it will perform for customers. You can use different landing pages for social media, ad campaigns, email lists, and even in-person marketing campaigns (ex. QR codes on business cards or pamphlets).

You can also use landing pages to separate your target market based on their demographics and their movement through the buyers journey. By segmenting your target market with specific landing pages and ad campaigns, your customers will be more likely to convert. The more you segment, the more specific you can get with verbiage and strategies, which helps to cater to each segment of your market.

One more reason to have more landing pages is to test your marketing strategies. By creating different versions of each landing page, you can A/B test and compare conversion rates to see what is performing best. This allows you to then discover what is working and narrow down your marketing plan to convert more customers.

The exact number will vary per business, but in general, as long as each landing page has a goal, the more you have, the better.

How Can Software Harmonics, LLC help?

Your web pages should be optimized and properly formatted for mobile and desktop. Our web experts are the pros at designing and coding web pages to load quickly and convert customers. If you need an extra set of eyes on your page or help optimizing them to max out your performance, we can help take your web pages to next level.

Set up a free 15-minute discovery call with our web experts here.

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5 Use Cases for Business Automation

Computer and Note Pad Using Business Automation Photo by Andrew Neel on Unsplash

Automation should be top of mind for any business. It doesn’t matter if your business has 5 employees or 5,000 employees. Every business from a growing start-up to an established enterprise should use business automation solutions for their everyday workflow. 

Any process you can automate will save time, making room for you and your employees to focus on the more important tasks at hand. There are many ways you can use software to automate your business. Each case varies depending on each company and industry. We compiled a list of the automation solutions we develop most often so you can identify these potential bottlenecks in your own workflow. 

Customer Feedback and Reports

Generating reports, processing documents, and sending forms to clients can become a tedious task. Many times the same set of data needs to be imported into multiple documents, and copy and pasting take over.

When it comes to documentation, especially anything involving important data or financials, accuracy is critical. But, human error is inevitable with excessively repeated tasks. By integrating automation using simple APIs or custom software, you are able to eliminate steps in the process. When you streamline these processes, accuracy is increased because there is less opportunity for mistakes to be made.

Our team recently worked on a project where a customized reporting solution was needed. The company wanted to streamline its reporting by sending out automated quarterly and annual releases to clients. Our developers created a custom web app that imported specific sets of data from QuickBooks and compiled them into customer reports. Instead of manually calculating each report and sending them off, the team now is able to create a report, review the data, and send off each document with just a few clicks. With just one simple automation process, the company saved hours of time and made their customers happy with timely and accurate reports.

Eliminate Steps, Save Time, and Improve Accuracy

With any task completed within the workday, there is a chance that mistakes will be made. It doesn’t matter if it was a simple typo or a miscalculation, with each error there is potential for an unhappy customer and time or money lost. 

Even just implementing a simple API or tool like Zapier will compound time saved by employees and increase accuracy in tasks. By making simple app connections that you toggle through daily, employees can quickly run through their tasks with a streamlined process. By slowly integrating more streamlined processes in the workday, productivity begins to increase. An automated company runs smoothly and efficiently.

When we use automation, we are able to focus on more important tasks that a computer or software system can’t do, like talking to customers or creating valuable content. It also allows workers to stay in work mode and not worry about pivoting tasks and disrupting workflow.

Improve Standard Operating Procedures

Every business has standard operating procedures that they work from, some more defined than others. On their own, these are a form of automation, but you can also streamline each process to make them more efficient. 

SOP’s improve performance because they are an established routine that employees can count on and use repeatedly. Having these outlined and known are important so they can be easily found and followed. You can use standard operating procedures in any part of a company, from onboarding to your sales cycle. 

To automate your SOP’s, you first need to define the processes that are commonly performed throughout your business. Then take a look at what steps are slowing down the procedures and how you can speed up that process. By implementing automation in these tasks that are commonly performed throughout your company, you can further streamline.

Improve Training Experience and Ramp Time

There will always be a learning curve and slower integration time for new employees. This can be slightly offset this by using automation techniques. According to GlassDoor, having a streamlined employee onboarding process can improve retention rates by 82%, yet most of us still have work to do. Many new hires have to engage in activities like setting up an email or signing papers. This can be sped up by automating certain tasks like auto-filling documents.

This can also be used in training with current employees. New processes and systems will be adopted over time in your business, and automating the training experience will get employees back to work faster. By speeding up the rate of productivity and ramp time, your employees will feel valued and fulfilled.

Enhance Customer Onboarding and Conversions

Similar to onboarding new hires, the more efficient your customer onboarding process is, the better your company will perform. The more steps you can take out of the pipeline, the quicker you can deliver results and the more customers you can take on. 

Quicker conversions ultimately equal more money flowing through your pipeline. It is important to still balance this process so new customers have interaction with your company contacts as well as your automated processes. Business is all about balance and taking time to show your customers that you care during onboarding is crucial.

These are just 5 examples of how to use business automation practices in your company, but this is just the start. If you are interested in getting more information on the basics of Automation, check out our Automation 101 blog post. If marketing and sales are your specialties, we also detailed How to Automate your Sales Funnel

How can Software Harmonics, LLC Help with Automation?

Every business is different, and out-of-the-box software options aren’t always an option. Our team knows how to streamline any business process to automate your workday. Efficiency and productivity are top priorities in our company, and we can get yours up to speed too. 

Looking to automate? Let’s set up a discovery call and make it happen!


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Automation 101

Business Process Automation Solutions on Computer Software Photo by Carlos Muza on Unsplash

Save time and money for your business through Business Process Automation solutions.

What is Automation?

Automation isn’t a new concept. You use it in your day to day life, whether you know it or not. Maybe you used a Keurig to start brewing your coffee before you got up this morning, or your sprinkler system goes off every evening at 6 PM to water your lawn. These processes save us time and stress, and they allow us to allocate energy into more important parts of our day. 

It’s human nature to discover ways to run more efficiently. Solution development is a part of your everyday life as a business, and we understand that this is crucial in order to thrive. The industrial revolution brought on mechanical automation, and the technological revolution has brought us software automation.

Why Should I Automate My Business?

Is your team using spreadsheets, manual timers, or even paper? Are they repeating tedious but important tasks? Are you still sending your client’s paper invoices and receipts?

Then it is time to automate!

BPA, or Business Process Automation, is when you take one of these tasks and implement software to have it done behind the scenes on a schedule aka automatically. 

Software can be created to seamlessly complete repetitive jobs that you are wasting manpower on. This yields higher profit margins and allows employees to focus on the critical tasks that run your business. Automating requires an initial investment, but it pays off in time & efficiency. The question is not if you should automate, it is what you need to automate and when you will implement it. Automation can scale with your business and grow your processes with consistency. 

How Do I Use Business Process Automation Solutions?

Take a look at your daily tasks as a business. Is there a way you can make these jobs simpler and more straightforward? Automation is most easily applied to the tasks that are repetitive and important to your daily business functions. 

Common areas to automate are marketing, customer service, and recruitment. If your business is spending a lot of time marketing, try implementing a marketing system that sends off a set of emails when someone signs up for your email list. If you are putting a lot of energy into new hires, you could create a recruitment system that sorts through potential applicants for you. It could even be as easy as using a system that automatically puts invites from your emails onto your calendar. 

Applying an automated process to your workflow will reduce errors and increase consistency in output. You won’t have to micromanage because you can be confident that the process will be reliable and have a documented outcome. 

How Can Software Harmonics, LLC Help?

At Software Harmonics, LLC, we work with you one on one to create business process automation solutions that simplify your work and take your business to the next level. By integrating automation into your workflow, we can help you increase your team’s efficiency and accuracy. We automate our own processes every day, and we’ve gotten pretty dang good at it. Our team believes every role should have a set of automated processes with a strong feedback interface and easy-to-understand metrics to guide team members to success. We want to do the same for you.

Our priority is making your vision a reality. Let’s set up a discovery call and make it happen!

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